Based on approx. 12.5 million Twitter messages which were aggregated in real-time, emoto captured trending topics and how they were discussed online in aninteractive visualisation which was running live in parallel to the Games in July and August 2012. Each Tweet was annotated with a sentiment score by the project’s infrastructure using software provided by Lexalytics. This data formed the basis for an extensive profiling of London2012 which was finally documented in this interactive installation and physical data sculpture at the WE PLAY closing exhibition of the Cultural Olympiad in the Northwest.
In the final installation we have focused on presenting all data emoto has gathered and the insight we have derived from it.