Emoto - Visualising the emotional response to the Olympics, London2012

Based on approx. 12.5 million Twitter messages which were aggreg­ated in real-time, emoto captured trending topics and how they were discussed online in aninter­active visu­al­isa­tion which was running live in parallel to the Games in July and August 2012. Each Tweet was annot­ated with a senti­ment score by the project’s infra­struc­ture using soft­ware provided by Lexalytics. This data formed the basis for an extensive profiling of London2012 which was finally docu­mented in this inter­active install­a­tion and phys­ical data sculp­ture at the WE PLAY closing exhib­i­tion of the Cultural Olympiad in the Northwest.

In the final install­a­tion we have focused on presenting all data emoto has gathered and the insight we have derived from it.

emoto

The emoto project captures and visualises the excitement around the Olympic Games in London 2012.  We track twitter for themes related to the Games, analyse the messages for content and emotional expressions, and visualise topics and tone of the conversation.

Find out which topics are most discussed, or see all current messages related to the Games. And don’t forget to read more about the background of the project on theemoto blog.

Top