Emoto - Visualising the emotional response to the Olympics, London2012

Based on approx. 12.5 million Twitter messages which were aggreg­ated in real-time, emoto captured trending topics and how they were discussed online in aninter­active visu­al­isa­tion which was running live in parallel to the Games in July and August 2012. Each Tweet was annot­ated with a senti­ment score by the project’s infra­struc­ture using soft­ware provided by Lexalytics. This data formed the basis for an extensive profiling of London2012 which was finally docu­mented in this inter­active install­a­tion and phys­ical data sculp­ture at the WE PLAY closing exhib­i­tion of the Cultural Olympiad in the Northwest.

In the final install­a­tion we have focused on presenting all data emoto has gathered and the insight we have derived from it.